STONEY CLOVER LANE PARTNERS WITH SANRIO® FOR A LIMITED-EDITION HELLO KITTY® COLLECTION

STONEY CLOVER LANE PARTNERS WITH SANRIO® FOR A LIMITED-EDITION HELLO KITTY® COLLECTION

The customizable accessories and lifestyle brand unveil a mix-and-match collection inspired by adventure

NEW YORK, NY (August 10, 2020) – Today, Stoney Clover Lane, the accessories and lifestyle brand known for its endless customization options and bright hues, unveils a limited-edition collection with Sanrio, the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty. Founded by sisters and Creative Directors Kendall Glazer and Libby Glazer, the collaboration marks the brand’s first licensing agreement.

The Stoney Clover Lane x Hello Kitty collection is the perfect combination of each brand and incorporates their mutual love of adventure, Stoney Clover Lane’s vibrant colors and Hello Kitty’s iconic bow. The 33-piece collection features three exclusive prints and a signature Hello Kitty face style on classic Stoney Clover Lane styles such as the mini, small and large pouches, the flat pouch, mini and classic duffels, mini and classic backpacks, and more as well as over 35 new patches, including new letter and destination patches featuring Hello Kitty. The three prints – Hello Kitty Bow Print, Hello Kitty Heart Print, and Hello Kitty’s Adventure Print – were made to mix and match and designed exclusively for the collection.

“Hello Kitty is one of our all-time favorite brands and this collaboration is a longtime dream come true,” said Kendall Glazer and Libby Glazer. “When creating the Stoney Clover Lane x Hello Kitty collection, we wanted it to feel true to the Hello Kitty aesthetic, but with a classic Stoney Clover Lane twist, and we are so proud of it.”

Designed for Stoney Clover Lane and Hello Kitty fans alike, there is a product for everyone, and just like every product that Stoney Clover Lane creates, they all have multiple purposes, whether it’s adventure, back to school, organization, and more. All items in the collection are fully customizable with the Stoney Clover Lane x Hello Kitty patches or with any of Stoney Clover Lane’s existing patches.

“Over the past 60 years, Sanrio has cemented a legacy built on the foundation of ‘Small Gift, Big Smile®’ and this collaboration encompasses that so well,” said Jill Koch, Sr. Vice President of Sales and Business Development at Sanrio, Inc. “We are excited to launch this exclusive collection with Stoney Clover Lane and be a part of the brand’s first licensing agreement.”

Stoney Clover Lane is known for its signature materials, quality hardware, countless customization options and ability to make any product instantly personal. Founders and Creative Directors Kendall Glazer and Libby Glazer, lifelong fans of Sanrio and Hello Kitty, were inspired by Hello Kitty’s motto, “Small Gifts, Big Smile,” and hope that this collection brings joy, positivity and a smile to everyone’s face.

The collection features styles ranging from $48 to $228, while supplies last. Customers can shop each of the exclusive prints at www.stoneycloverlane.com and www.sanrio.com, as well as in Stoney Clover Lane retail locations in New York, NY, East Hampton, NY and Palm Beach, FL and select Sanrio boutique stores.

About Stoney Clover Lane
Stoney Clover Lane, founded by sisters Kendall and Libby Glazer, reimagines everyday organization through their line of travel accessories designed to spark self-expression. Instantly personal, thanks to fun, coordinating patches and customization options, the range of must-have essentials includes pouches, duffels, and backpacks, as well as small accessories like luggage tags, phone cases, and laptop cases. Since 2009, their candy-colored classics and personalized patches have become well-known for bringing some much-needed personality to the highly uniform category of travel accessories.

About Sanrio®
Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.

Media Contact:
Alison Brod Marketing + Communications
stoneycloverlane@abmc-us.com

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