Hello Friends! We're so excited to share with you the East/West x Hello Kitty and Friends Collection. But first, meet Erin Han the owner and designer of East/West! Learn more about what inspired her to start her small business andĀ find out how to start being clothing conscious *hint* you can start by owning a piece from the supercute East/West x Hello Kitty and Friends collection - shop the styles here.
Hello Erin, can you introduce yourself and tell us what you do?
My name is Erin Han and I am the owner, operator and designer behind East/West Shop locatedĀ in the Chinatown neighborhood near downtown Los Angeles.

What inspired you to start your own business and tell us more aboutĀ East/West?
When I was a teenager I worked at Goodwill and was one of the only kids in my school wearing vintage at the time. I mention this because my interest in finding and repurposing things that are out there is something Iāve been into for a very long time. After being aĀ clothing designer for 11 years and working in the fashion industry, I started East/West Shop to show people how retail could be different - how we could look at vintage as valuable as something made new. I want to show how there are SO many ways we could re-use and re-purpose all the materials already out there. We use our store as a place of education to interact with the community and to have the conversation of āhow was your shirt madeā. We believe that if weāre aware of what weāre buying we can inspire others to make more solid choices that will create a healthier future for the apparel industry.Ā
