Sanrio Ai-tatA Tote Sweepstakes

Trend alert! Have you seen the latest craze coming from Japan? Take a peek at these kawaii Ai-tatA bags!

Ai-tatA bags are designed so you can show the world all of your favorite things. They have a clear vinyl pouch on the front, which you can use to store trinkets, treasure, plush… anything you want to showcase love for your favorite thing ever!

Sanrio is now introducing this cool Japanese trend to the US with Hello Kitty, Gudetama, and Aggretsuko Ai-tatA tote bags. Each bag comes with a ‘starter kit’ featuring special items (jumbo acrylic trinket, vinyl pouch, pancake plush and a 3-inch pin) to begin decorating with. Bonus!

These bags will be making their US debut at San Diego Comic-Con later this month and will also be at the Sanrio Online Store and select Sanrio Stores

But here’s your chance to hop on the latest thing and win your very own supercute Sanrio Ai-TatA tote and starter pack!

From July 10th to July 16th show us your favorite Sanrio item that you’d display in an Ai-tatA tote on Instagram or Twitter for a chance to win one of the Sanrio Ai-tatA tote bags and starter kits that will be introduced at SDCC!

Here’s how to enter:

  • Step 1 – Follow @Sanrio on Instagram or Twitter, depending on which platform you are using to enter.
  • Step 2 – Take a picture of the Sanrio item you’d want to show the world in your Ai-tatA bag if you won.
  • Step 3 – Tag it with #HelloComicCon and #Sweepstakes and post it on Instagram or Twitter!

Three winners will be chosen at random on July 17th and announced here at the Sweet Happy News later in the month of July. 

We’re contacting winners with a direct message, so be sure to stay tuned July 17th and 18th for instructions if you get selected!

No purchase necessary to enter but you must be 18 years of age or older and in the US to participate. Void where prohibited. And don’t forget, your Instagram or Twitter profile needs to be public for your entry to be valid!

Please visit to see the Official Rules for complete sweepstakes terms, conditions, an alternate means of entry, and prize description. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, Facebook, or Twitter. 

Thanks for entering, have fun, and good luck!