Hello San Diego Comic-Con 2017!

Are you ready for the scoop on SDCC? Sanrio is returning to San Diego Comic-Con this year with our biggest selection of character merch at SDCC to date!  

The Sanrio booth (#4737) will offer a combination of limited edition convention-only items, special items imported from Japan, and new item introductions featuring Hello Kitty, Gudetama, Aggretsuko and hello sanrio!

For the collectors, here’s the lowdown on convention exclusive items:

Convention Exclusive: Sanrio Tees

These exclusive unisex t-shirts of Gudetama, hello sanrio and Aggretsuko are unisex cut and suitable for both women and men!

Convention Exclusive: Caps by New Era

Throwback time! The Hello Kitty snapback cap is a limited convention-only reissue of the very first New Era cap that was launched in 2014. Lazy egg Gudetama is also back with an exclusive new design!

And are you ready to rage, Aggretsuko fans? Here is the first (and only… so far) Aggretsuko cap ever!

Convention Exclusive: hello sanrio Nine Piece Pin Set 

This supercute enamel pin set features Lala and Kiki of the Little Twin Stars, Chococat, Pompompurin, Tuxedosam, My Melody, Badtz-Maru, Keroppi and Hello Kitty. Each character is it’s own removable pin so you can wear them separately or all together, it’s up to you!

We’ll take one of each, please! But just so you know, only a limited amount of each of these convention exclusive will be available each day… don’t be a Gudetama and snooze on them!

Are you a fan of kawaii culture? This next collection features merchandise from Japan that has been influenced by Tokyo trends and collectability:

New from Japan: Ai-tatA Bags

Ai-tatA bags are a big trend in Japan! Fans of different characters showcase their love by selecting and decorating these bags with all their favorite items. Show your love with a Hello Kitty, Aggretsuko, and Gudetama Ai-tatA bag!

Each bag also comes with a “starter kit” with special items (3-inch pin, pancake plush, vinyl pouch, and a jumbo acrylic trinket) that you can use to begin your bag decoration.

By the way, you can enter the Ai-TatA Tote Sweepstakes from now until July 16th for a chance to win one of your own before they're available! Click here to find out more. 

New from Japan: Pyoconoru

Have you seen the supercute Sanrio Pyoconoru mini plush yet?

Pronounced peeo-coh-NO-roo, they are irresistibly cute mini plush that sweetly hang with you. Place them on your desk or on a shelf and their cute little backsides hang over the ledge. Supercute friends who love to hang! 

New from Japan: gudetama Blind Boxes by Re-ment

Re-ment is a Japanese company known for super-detailed miniature collectible sets. In case you didn’t know, the name stands for “reform the entertainment”.

This collection of blind boxes celebrates Gudetama in eight different breakfast displays. We love a sunny side up surprise, which one will you get?

Sanrio is also introducing (and bringing back) some supercute feature items:

Featured Item: hello sanrio Bus Duffle Bag

Supercute reissue! This hello sanrio bus duffle bag completely sold out when it launched last holiday season. Get it while you can!

Featured Item: Hello Kitty x Crap Eyewear

Sanrio collaborated with Crap Eyewear, who is recognized for high quality and boldly-designed sunglasses, to create a super chic line of high-end sunglasses inspired by Hello Kitty. The Hello Kitty x Crap Eyewear capsule collection just launched and is only available at select specialty eyewear retailers, the Sanrio Online Store, select Sanrio stores, and SDCC! Each pair comes with a custom Hello Kitty x Crap Eyewear all over print sunglasses case!

You can also find more Sanrio fun at these booths:

Toynami - Booth #3229

  • Exclusive: Blue Metallic Sonic x Hello Kitty plush
  • Non-Exclusive: Sonic x Sanrio plush and figures

Bluefin/Tamashii Nations (Bandai) - Booth #3545
All items for sale are Non-Exclusive, but collectible

  • Figuarts Zero Hello Kitty Figure Gold version
  • Figuarts Zero Hello Kitty Figure Blue version
  • Figuarts Zero My Melody Figure Pink version
  • Figuarts Zero My Melody Figure Red version
  • Chogokin Figure My Melody
  • Chogokin Figure Onegai My Melody
  • Chogokin Figure Hello Kitty Blue

The Loyal Subjects - Booth #4951 

  • Non-exclusive Gudetama Blind Boxes
  • Starting on Friday at 11 am, a collecible golden Gudetama figurine stamped with Comic-Con 2017 will be available

BAIT - Booth #5146
Stop by for the debut of the limited-edition Hello Kitty PAC-MAN collection! The collection will include: 

  • T-shirts
  • Caps
  • Socks
  • Tote Bags
  • Pins
  • Collectible Figure Set

Underground Toys - Booth Number #5245
Summer Convention Exclusive

  • Pinache style porcelain 64oz mug with electroplated gold design

Tokidoki - Booth #5145
SDCC premiers

  • Hello Sweets - women's t-shirt
  • Breakfast Club - women's t-shirt
  • gudetama Snooze - women's t-shirt
  • Hello Kitty Mermicorno - women's hoodie
  • gudetama Shell - women's hoodie
  • Hello Kaiju - men's t-shirt
  • Breakfast Club - men's t-shirt
  • gudetama Pattern Tee - men's t-shirt

While you’re outside the convention, be sure to keep your eyes peeled for the Aggretsuko heavy metal van that will be driving all around San Diego! The Aggretsuko street team will be handing out collectibles Aggretsuko flyers and lanyards, so get them while you can!

Are you going to San Diego Comic-Con? Be sure to use #HelloComicCon on social. Hope to see you there!