Sanrio Friend of the Month: Badtz-Maru

It’s October, Halloween is just around the corner… time for some tricks and time for some treats! Well, guess what, this month’s Sanrio ‘Friend of the Month’, Badtz-Maru, has a little of both in store for you! Here more about the mischievously minded penguin who is “badtz” to the bone!


  • is one mischievous little penguin
  • lives with his mother and pinball playing father in Gorgeoustown
  • attracts lots of attention as he walks his pet alligator, Pochi
  • has dreams of greatness when he grows up

Mischievous, yes! But what do you expect from a penguin that celebrates his birthday on April Fools’ Day? There’s bound to be a ton of tricks up his sleeve, right? Yes……….



This month, Dr. Badtzenstein is in the house and has both treats and tricks for anyone that dares to step into his mad monster lab! Visit /friend-badtzmaru for spooktacular downloadable goodies, but whatever you do, don’t click on that button…



Yep, that’s the one. DO NOT TOUCH!!!



And don’t forget the Badtz-Maru ‘Sanrio Friend of the Month’ collector pin for October!  This pin is available as a small gift with a $30 purchase right now at the Sanrio Online Store and in select Sanrio stores. Get one for your collection before they’re gone! Each pin is only available until the end of the month or while supplies last.

By the way, do you have any Badtz-Maru mischief up your sleeve this month? Share it all month long by using #BadtzMaruFOTM on Twitter and Instagram!