Dim Mak is the record label and fashion brand founded by Grammy-nominated producer & DJ Steve Aoki. Referencing manga, music, nostalgia, and gaming, Dim Mak is a brand that cultivates community by bringing together collaborators while bridging people from all walks of life.

Growing up in Southern California during a period with limited Asian influences, Steve sought to learn more about his Japanese culture through anime and manga. Anime eyes convey emotion with unique levels and depth, so he was curious as to which iconic Sanrio characters could tell us more about themselves just by showing us their eyes for the first time...