“Small Business, Big Smile” is a curated program spotlighting partnerships with small businesses that align with Sanrio’s “Small Gift, Big Smile” philosophy - that a small gift can bring friendship and kindness to people of all ages. For 60 years, Sanrio has inspired quality products, services and unique experiences with our beloved characters. As we look to the future, we want to celebrate and bring awareness to the next generation of businesses that foster community and innovation.