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    Explore The Small Business, Big Smile Initiative

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    Featured Collections

    • Gudetama Lazy 80s
    • Mattel Toys & Games
    The Hundreds x Sanrio Characters Souvenir Jacket

    The Hundreds x Sanrio Characters Souvenir Jacket

    $175.00
    Hello Kitty & Mimmy Print Sweatshirt Pink

    Hello Kitty & Mimmy Print Sweatshirt Pink

    $76.90
    East West Shop x Keroppi Crop Tee

    East West Shop x Keroppi Crop Tee

    $45.00

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                    Hello Kitty Heart Wrist Watch

                    Hello Kitty Heart Wrist Watch

                    $46.00
                    Hello Kitty Perfume Bottle AirPods Case

                    Hello Kitty Perfume Bottle AirPods Case

                    $30.50
                    Hello Kitty Plush Mascot Tote Bag

                    Hello Kitty Plush Mascot Tote Bag

                    Sold Out

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                              Zojirushi x Hello Kitty Automatic Rice Cooker & Warmer

                              Zojirushi x Hello Kitty Automatic Rice Cooker & Warmer

                              $203.00
                              Chococat Mascot Plush Measuring Tape

                              Chococat Mascot Plush Measuring Tape

                              $12.00
                              Aggretsuko Tissue Box Cover: Rage

                              Aggretsuko Tissue Box Cover: Rage

                              $22.00
                              Hello Kitty & Friends Wood Music Box

                              Hello Kitty & Friends Wood Music Box

                              $120.00

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                              Aggretsuko FiGPiN #484 Rage

                              Aggretsuko FiGPiN #484 Rage

                              $14.99
                              Polaroid x Hello Kitty 600 Camera

                              Polaroid x Hello Kitty 600 Camera

                              $150.00
                              Mattel Hello Kitty & Friends Minis Burger Diner Playset

                              Mattel Hello Kitty & Friends Minis Burger Diner Playset

                              Sold Out
                              Kidrobot x Hello Kitty Sports Plush

                              Kidrobot x Hello Kitty Sports Plush

                              $34.99
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                              Pompompurin Sparkle Mini Clipboard & Memo Pad

                              Pompompurin Sparkle Mini Clipboard & Memo Pad

                              Sold Out
                              Hello Kitty Colorful 4-Way Pen

                              Hello Kitty Colorful 4-Way Pen

                              $12.00
                              Cinnamoroll Peta Roll Washi Sticker Tape

                              Cinnamoroll Peta Roll Washi Sticker Tape

                              Sold Out

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                              Explore The Small Business, Big Smile Initiative

                              “Small Business, Big Smile” is a curated program spotlighting partnerships with small businesses that align with Sanrio’s “Small Gift, Big Smile” philosophy - that a small gift can bring friendship and kindness to people of all ages. For 60 years, Sanrio has inspired quality products, services and unique experiences with our beloved characters. As we look to the future, we want to celebrate and bring awareness to the next generation of businesses that foster community and innovation.

                              Jacque Aye is the CEO of Chigami Studios and "Head Magical Girl" of the Adorned by Chi lifestyle brand! A self-proclaimed super nerd, Jacque has been writing and world-building for ages – simultaneously, this 'Jacque of all trades' has continued to establish herself as a serial e-commerce entrepreneur, comic writer, creative consultant and more!

                              View The Adorned by Chi x Hello Kitty Collection

                              East/West Shop was started in 2015 by veteran Los Angeles based designers and married couple, Erin & Dennys Han. East/West believes that by making better choices in our fashion consumption, we can immediately make an impact on our local environment. East/West also believes that shared cultures can open awareness for other people and make a more meaningful life for everyone.

                              View The East West Shop x Hello Kitty & Friends Collection


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