Sweet Happy News

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Taking it back with some classic cuteness.
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Squishy egg toy now available at select 7-Eleven stores.    
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Come celebrate the grand re-opening of Sanrio Japanese Village Plaza during the Nisei Week Japanese Festival

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Take a peek into their immersive world of design, friendship, and fun!

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Take a peek at some supercute Sanrio Ai-tatA sweepstakes entries

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Time to boogie down in August with a good-natured and classic little guy   
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Say hello to the powerful singer behind the metal vocal tutorial for Aggretsuko

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Did you make it to SDCC? If not, here’s a little peek at the Sanrio fun! 
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Thank you to everybody that joined in for a chance to win! 
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Get to know the fabulous model of the new Hello Kitty x Torrid collection, Allison Teng   
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Here’s the scoop on all the Sanrio activations at SDCC   
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Enter on Instagram and Twitter for a chance to win the newest trend from Japan

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Nylon Fashion Market Editor Marissa explains the NYLON x Sanrio collection

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