Sanrio Celebrates Hello Kitty’s® Birthday with Kindness

November 1st is officially named Hello Kitty Day with month-long activities and promotions

LOS ANGELES, CA – (November 1, 2021) Hello Kitty® has a message to share for her birthday and it is one of kindness. Hello Kitty’s birthday is celebrated on November 1st and this year, it is officially named Hello Kitty Day. The milestone kicks off a month-long celebration of activities and promotions including the “Hello Kitty, Hello Kindness” campaign to correspond with World Kindness Day on November 13th. As part of the campaign, global lifestyle brand Sanrio®, is committing to initiating 10,000 acts of kindness for the month of November.

Following an unprecedented year, spreading kindness has never been more important. Sanrio, and it’s 400+ iconic characters, have empowered new and lasting friendships for generations through emphasizing the power of kindness.

“Sanrio was built on the foundation of inspiring cheerful expression, so it is only fitting that we honor our brand legacy alongside Hello Kitty and her birthday,” says Susan Tran, Director of Brand Marketing at Sanrio, Inc. “This year, we’re excited to lead with actionable change through our partnerships, donations and activities that center around our core value of kindness.”

This year’s celebration marks November as the principal month in Sanrio’s commitment to friendship, kindness and inclusivity. To join Hello Kitty and Friends in this initiative, fans are encouraged to learn more about the “Hello Kitty, Hello Kindness” campaign:

  • Spread a little extra kindness and connect with friends around the world, instantly, with these new Hello Kitty and Friends online greeting cards from Paperless Post.
  • Participate in Sanrio’s first “Friendship with a Purpose” program with Pura Vida. For each Pura Vida x Hello Kitty and Friends style sold on their websites, Sanrio and Pura Vida will donate 5% of the purchase price to org, a nonprofit organization dedicated to building a kinder world.
  • On World Kindness Day, receive a Small Gift, Big Smile® promotion featuring a free Hello Kitty bow mirror with any purchase on and at Sanrio boutique stores and Hello Kitty Cafe locations, while supplies last.

In addition to the “Hello Kitty, Hello Kitty” campaign, Sanrio will be offering limited edition exclusives and launching brand partnerships throughout the month of November. To learn more about the celebration, go to

About Sanrio®

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands, including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™, and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that inspire unique consumer experiences worldwide. Today, Sanrio's legendary breadth of products is available in over 130 countries and in retail locations, including department, specialty, national chain retailers, and Sanrio boutique stores. To learn more about Sanrio, please visit and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel  

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