Sanrio characters on a pastel background

Sweet Happy News


Lunar New Year at Universal Studios

Celebrate Lunar New Year at Universal Studios Hollywood and meet Hello Kitty! 

Raging into Aggretsuko Season 4
Hello Friends! Today is the day you have all been waiting for… Aggretsuko Season 4 has officially premiered! Are you ready to RAGE? 
Hello Friend: Q&A with Erin Han owner and designer of East/West
Hello Friends! Meet Erin Han, owner and designer of East/West. Learn more about her brand and her inspiration behind the East/West x Hello Kitty and Friends collection.
Hello Friend: Q&A with Bobby Hundreds, Co-founder of The Hundreds
Hello Friends! Meet Bobby Hundreds, the co-founder of The Hundreds. Find out his inspiration for The Hundreds x Sanrio collection and more.
Hello Friend: Q&A with Big Yellow from Starface
Hello Friends! Meet Big Yellow from Starface, and learn more about the supercute collaboration and the golden rule of skin care. 
Hello Friend: Q&A with Jacque Aye for International Day of the Girl

In celebration of International Day of the Girl, we’d like to highlight our friend Jacque Aye, founder of Adorned by Chi.

Hello Friend: Q&A with Jeff Staple, founder and creative director of STAPLE
We're excited to share with you the supercute STAPLE x Hello Kitty collection. But first, meet Jeff Staple! The founder and creative director of STAPLE. Find out his inspiration for the collection and more.
Pompompurin Crochet Doll