Sanrio characters on a pastel background


    Celebrate Lunar New Year at Universal Studios Hollywood and meet Hello Kitty! 

    Hello Friends! Today is the day you have all been waiting for… Aggretsuko Season 4 has officially premiered! Are you ready to RAGE? 
    Hello Friends! Meet Erin Han, owner and designer of East/West. Learn more about her brand and her inspiration behind the East/West x Hello Kitty and Friends collection.
    Hello Friends! Meet Bobby Hundreds, the co-founder of The Hundreds. Find out his inspiration for The Hundreds x Sanrio collection and more.
    Hello Friends! Meet Big Yellow from Starface, and learn more about the supercute collaboration and the golden rule of skin care. 

    In celebration of International Day of the Girl, we’d like to highlight our friend Jacque Aye, founder of Adorned by Chi.

    We're excited to share with you the supercute STAPLE x Hello Kitty collection. But first, meet Jeff Staple! The founder and creative director of STAPLE. Find out his inspiration for the collection and more.