NATIVE SHOES COLLABORATES WITH SANRIO TO CREATE THE ULTIMATE SHOE EXPERIENCE FOR CHILDREN FEATURING ICONIC MR. MEN LITTLE MISS

NATIVE SHOES COLLABORATES WITH SANRIO TO CREATE THE ULTIMATE SHOE EXPERIENCE FOR CHILDREN FEATURING ICONIC MR. MEN LITTLE MISS™ BRAND

Global lifestyle brand, Sanrio, and Canadian footwear brand, Native Shoes, have teamed up to produce arguably the most adorable children's shoe line to-date: the Native Shoes x Mr. Men Little Miss™ collection. Launching May 1, 2018, the collection incorporates the iconic Mr. Happy and Little Miss Sunshine with their equally adorable friends Little Miss Princess, Mr. Bump and Little Miss Chatterbox.

Introduced in the early 70s, the family of Mr. Men Little Miss characters has since grown to include 85 unique personalities that have graced the cover of numerous beloved books. The simple storytelling and bold visuals that are synonymous with the book series have proven to stand the test of time; and continue to translate into an endearing array of co-branded products.

"Native Shoes' mission of creating happiness is perfectly aligned with Sanrio's philosophy. These synergies are what brought us together for this collaboration," said Jill Koch, Sr. Vice President of Licensing and Business Development. "Fusing the playful personalities of our Mr. Men Little Miss characters with Native Shoes' signature easy-to-wear designs, the new collection is sure to resonate with fans of both brands."

The Native Shoes x Mr. Men Little Miss™ collection consists of 9 styles in sizes ranging from toddler to youth, with each featuring a loveable Mr. Men Little Miss character. Native Shoes have made playful updates to four of their classic styles that parents and children alike can't get enough of: Jefferson Glow, Miles, Monaco Velcro and Margot. The collection starts at $45 USD.

As the name suggests, the Jefferson Glow, which is a slip-on style made of EVA, does indeed glow in the dark – a feature that was too perfect to not pair with Mr. Bump. The Jefferson Glow is also available in two other styles that feature Mr. Happy and Little Miss Sunshine. The Miles, an equally cool slip-on EVA style, comes in four designs with each focusing solely on either Mr. Happy, Little Miss Sunshine, Mr. Bump or Little Miss Chatterbox. If the playground is calling, the Monaco Velcro, which features easy to master velcro straps, is the perfect companion. This on-the-move shoe is available in two styles that feature Little Miss Sunshine and Mr. Bump. And for the ultimate Little Miss, look no further than the Margot, an adorable ballet inspired flat that is only right for Little Miss Princess.

"Having the opportunity to bring this Mr. Men Little Miss collection to life alongside the Sanrio team was a creative dream. At Native we strive to create happiness in everything we do, so partnering with a brand that shares our philosophy was the ultimate win," says Mike Belgue, Native Shoes' Creative Director.

The Native Shoes x Mr. Men Little Miss™ collection will be available online at nativeshoes.com and sanrio.com, at the Native Shoes flagship store located in Vancouver, BC, as well as select Sanrio and Native Shoes stores and retail partners.

About Native Shoes
Native Shoes exists to create happiness and enliten lives one Beast Free step at a time. Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today's stomping grounds. Born out of the temperate rainforests of Vancouver, Canada in 2009, Native concocts its signature Future Classics recipe by combining innovation, originality, and the key ingredient - lite-ness. The result is a section of iconic styles paired with the best of evolving technology.

Media requests: Native Shoes
Erin Taylor-Mitchell (604) 368-1430
erin.taylor-mitchell@nativeshoes.com

About Beast Free*
Beast Free has been an integral part of our DNA since day one. No animals are harmed in the production of our shoes – we are proud of that, and have been awarded the PETA Approved Vegan certification. Beast Free means respecting our animal and human friends equally.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including depar™ent, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Dyann Hawkins/Xochil Rincon (323) 874-4073
dyann@orsipr.com/xochil@orsipr.com

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