Press Release: Sanrio’s Hello Kitty Cafe Las Vegas extends its pop-up residency at The Park, additional pop-up shop set to launch

Sanrio’s Hello Kitty Cafe Las Vegas extends its pop-up residency at The Park, additional pop-up shop set to launch



HELLO KITTY MINI CAFE POP-UP WILL REMAIN AT THE PARK THROUGH MID-JULY 2020 WHILE NEW TRUCK POP-UP WILL LAUNCH AT LAS VEGAS NORTH PREMIUM OUTLETS


Building on its successful launch this summer in Las Vegas, the wildly popular Hello Kitty Cafe will extend its pop-up residency through mid-July 2020 at The Park, the outdoor dining and entertainment destination on The Strip. And just in time for holiday shopping, Sanrio has announced that a new Hello Kitty Cafe truck pop-up is set to open this week at Las Vegas North Premium Outlets for a limited time residency through May 2020.

The new pop-up will take the form of a vintage ice cream truck with select Hello Kitty Cafe Las Vegas merchandise and treats, along with exclusive new T-shirts and caps. To celebrate the grand opening of the new truck pop-up on Saturday, Dec.21, free Hello Kitty bow shaped water bottles will be given away while supplies last and the first 50 customers that spend $10 or more will receive a small gift with purchase.

The Hello Kitty Cafe truck pop-up at Las Vegas North Premium Outlets will sell signature items from the Las Vegas cafe, including T-shirts, hoodie sweatshirts and beanies, along with ice cream and other goodies such as keychains, holiday ornaments, stainless thermal bottles, enamel pins, cushions, plush toys, tote bags and more. Regular hours of operation for the truck pop-up will be 9 a.m. to 9 p.m. Monday to Saturday and 9 a.m. to 8 p.m. Sunday, with extended holiday hours.

Hello Kitty Cafe Las Vegas at The Park will continue to offer an outdoor cafe experience, with a variety of Hello Kitty-themed crafted beverages, from coffee and espresso drinks to an array of lemonades, iced teas and milk teas. A range of delectable sweets include Hello Kitty cakes, cookies, macarons, donuts and ice cream. Hours of operation will be 11 a.m. to 11 p.m. Sunday through Thursday and 11 a.m. to midnight on Friday and Saturday.

When Hello Kitty Cafe Las Vegas first opened in July, more than 500 fans lined up before the grand opening and by late afternoon, the cafe had sold more than 500 pastries and 1,000 beverages. In addition to the Hello Kitty Cafe outposts in Las Vegas, there’s the Hello Kitty Grand Cafe in Irvine, CA and Hello Kitty Mini Cafe in San Jose, CA, as well as two Hello Kitty Cafe Trucks that launched in 2014 and continue to traverse both coasts today.

Fans can stay up-to-date on the Hello Kitty Mini Cafe Pop-Ups by following Hello Kitty Cafe Las Vegas and Hello Kitty Cafe on Facebook, Instagram & Twitter and visiting the Hello Kitty Cafe website. About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter.

About The Park
An eclectic blend of restaurants, bars and entertainment tucked into rich desert landscaping, The Park is a central gathering place on The Strip's west side. Visitors can enjoy exciting restaurants such as the popular Californian waffle house Bruxie; New York fan-favorite burger joint Shake Shack; much-loved California Pizza Kitchen; or theatrical hotspot Sake Rok while beverage enthusiasts can indulge in spirits, beers and bites at Beerhaus. Designed with sustainability in mind, The Park's restaurant corridor recently earned LEED® Gold certification from the U.S. Green Building Council. The Park is owned by MGM Resorts International (NYSE: MGM). For more information, visit theparkvegas.com.

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