Press Releases

For press inquiries, please contact: pr@sanrio.com

 

7/16/21

 

7/14/21

 

 

7/7/21

LIFESTYLE BRAND ERIN CONDREN EXPANDS HELLO KITTY® PARTNERSHIP WITH NEW BACK TO SCHOOL STATIONERY & PRODUCTIVITY COLLECTION

7/1/21

KURA SUSHI USA AND SANRIO® LAUNCH HELLO KITTY AND FRIENDS X KURA SUSHI BIKKURA PON PRIZE COLLECTION

 

 

6/9/21

U.S. OLYMPIC ATHLETE ALLYSON FELIX JOINS SANRIO® FOR THE LAUNCH OF LIMITED-EDITION TEAM USA COLLABORATION

1/22/21

ModCloth Launches Hello Kitty Capsule Collection for Valentine’s Day

1/12/21

Message to the Sanrio Community regarding COVID-19 (Originally Posted on 3/16/20)

12/14/20

Sanrio Partners with Dim Mak for Exclusive Anime-Style Collection

12/10/20

Sanrio Partners with The Hundreds for Limited Edition Streetwear Collection

12/4/20

ColourPop Cosmetics Partners with Sanrio for a Limited-Edition Hello Kitty and Friends Collection

12/3/20

Hello Kitty Announces Mattel Collection as Part of Supercute Winter Lineup

12/1/20

Herschel Supply Celebrates Sanrio’s 60th Anniversary with New Hello Kitty® Collection

11/20/20

Stoney Clover Lane and Hello Kitty Announce Second Collaboration

11/19/20

Dumbgood Partners with Sanrio for a Limited-Edition Hello Kitty Capsule Collection

9/18/20

LEVI'S® x HELLO KITTY® FALL/WINTER 2020

9/18/20

Naruto Shippuden Unveils New Anniversary Collection Starring Hello Kitty and Friends

8/7/20

Netflix Announces the Special Cast in Aggretsuko Season 3

7/23/20

STONEY CLOVER LANE PARTNERS WITH SANRIO® FOR A LIMITED-EDITION HELLO KITTY® COLLECTION

7/1/20

Zojirushi and Sanrio® Announce Collaboration with New Zojirushi x Hello Kitty® Collection

6/18/20

Surprise! Igloo and Hello Kitty Release New Playmate Coolers for Summer

2/25/20

Sanrio and Team USA Partner for Olympic and Paralympic Games Tokyo 2020

2/20/20

Sanrio and Funimation Join Forces for New My Hero Academia x Hello Kitty and Friends Product Collection

2/7/20

Top Ramen® Hatches Partnership with Iconic Sanrio® Lazy Egg Character, Gudetama™, through Limited-Edition Packaging and Merchandise Line

12/20/19

Sanrio's Hello Kitty Cafe Las Vegas Extends Its Pop-Up Residency at The Park, Additional Pop-Up Shop Set to Launch

11/18/19

Herschel Supply Partners with Hello Kitty for Holiday 2019

11/15/19

Global Esports brand Fnatic launch Exclusive Collection with Hello Kitty

11/11/19

Impressions Vanity Partners with Sanrio for an Exclusive Hello Kitty Collection

11/6/19

Sanrio Continues to Celebrate 45th Anniversary of Hello Kitty By Bringing Hello Kitty Friends Around the World Tour to Seattle

11/4/19

Dolls Kill Unveils New Collection Starring Hello Kitty and Friends

8/15/19

Sanrio Celebrates 45th Anniversary of Hello Kitty, Launches Hello Kitty Friends Around the World Pop-Up Tour

3/6/19

Sanrio Partners With Parklane Dental

3/5/19

Sanrio and New Line Cinema Announce Plan To Bring Hello Kitty To The Big Screen Worldwide

10/11/18

Sanrio Announces New Gudetama Residency with L.A.'s Oldest Bowling Alley, Highland Park Bowl

10/1/18

SANRIO AND THE CRÈME SHOP ANNOUNCE MULTI-YEAR PARTNERSHIP WITH FIRST COLLABORATION OF BEAUTY AND SKINCARE PRODUCTS

9/19/18

Sanrio Announces Return of Tanaka Farms Pumpkin Patch for Second Year

9/5/18

Sanrio Announces Opening of the first-ever Hello Kitty Grand Cafe in Irvine, CA

8/13/18

Sanrio Launches New Hello Kitty Wines and Varietals For Summer, Now Available in More Grocery and Retail Locations Across 45 States in the U.S.

8/9/18

Sanrio and Converse Team Up on Iconic Hello Kitty Collaboration for Fall 2018

8/8/18

Sanrio Collaborates with Megan Bomgaars of Sanrio ♥ megology Capsule Collection

7/10/18

Sanrio's Newest Sensation Aggretsuko Is Bringing Her Rage to San Francisco

7/9/18

Sanrio's Aggretsuko Will Return to Netflix for Season 2

7/9/18

Sanrio and Lolli Swim to Collaborate on Women's Swimwear Collection

7/2/18

Sanrio x 64 Colors Collection Debuts at BoxLunch

6/18/18

Sanrio Announces Arrival of Hello Kitty Mini Cafe at Santana Row in San Jose, CA

6/14/18

SANRIO AND PBTEEN DEBUT EXCLUSIVE HELLO KITTY COLLECTION

6/5/18

Sanrio and MakeupDrop Partner to Create the Cutest Silicone Beauty Applicators

5/29/18

Sanrio Partners with Quidd to Bring Fans Rare Digital Cuteness

5/3/18

Celebrating Aggretsuko Launch on Netflix with #DENOFRAGE and More!

5/1/18

Sanrio Announces Arrival of Hello Kitty Cafe Pop-Up Container in San Diego, CA

4/26/18

ACTIVATE KRUISE KONTROL! Hello Kitty® Kruisers RELEASES TODAY on Nintendo Switch™

4/10/18

Introducing GUDETAMA'S GUIDE TO LIFE

4/2/18

Sanrio Springs Up During Strawberry Season with Tanaka Farms

3/28/18

Sanrio and O'Neill Partner for O'Neill ♥ Hello Kitty Collection Launching Summer 2018

3/2/18

SANRIO AND ERGOBABY ANNOUNCE LIMITED EDITION HELLO KITTY COLLECTION

3/1/18

Pop Icon Hello Kitty Readies for Her Close-Up in Universal Studios Hollywood's All-New Animation Studio Store Featuring Exclusive Merchandise Created for The Entertainment Capital of L.A.

1/25/18

PUMA X HELLO KITTY: AN ICONIC DUET #FORALLTIME

 

11/28/17

Sanrio Announces New Seasonal Holiday "Sanrio Village" at Tanaka Farms

10/30/17

Sanrio Announces Plans for Hello Kitty's Birthday Month

10/30/17

First Look: FILA x Sanrio Exclusively at Urban Outfitters

10/9/17
Sanrio and Curry House Partner for a Limited Time Gudetama™ Menu and Promotion

9/20/17

Sanrio Announces Year-Long Partnership with Tanaka Farms

9/14/17

Sugarfina® and Sanrio® Collaborate to bring Hello Kitty's Sweetness to Life

7/19/17

Sanrio and Bandai Namco Entertainment Join Forces with New Hello Kitty ♥ PAC-MAN Mobile Game and Merchandise

7/14/17

Sanrio to Celebrate Hello Kitty and New Characters at Comic-Con International: San Diego

7/11/17

SANRIO AND TORRID LAUNCH NEW HELLO KITTY COLLECTION IN SIZES 10 TO 30

5/3/17

Sanrio and Crap Eyewear Partner to Launch the Hello Kitty x Crap Eyewear Sunglasses Collection

1/26/17

Stance Enters World of Sanrio with Hello Kitty and Friends Sock Collaboration

11/17/16

Sanrio Launches Premier hello sanrio Collection

11/2/16

JOHNNY CUPCAKES X SANRIO COLLABORATION 2016

10/20/16

ColourPop x Hello Kitty

10/6/16

Loot Crate and Sanrio Unveil "Sanrio Small Gift Crate" Subscription at New York Comic-Con

10/5/16

ANTONELLO PARTNERS WITH SANRIO® TO LAUNCH SPECIAL MENU FEATURING HELLO KITTY® WINE COLLECTION AVAILABLE OCT 12 - NOV 12

9/27/16

Hello Kitty For President! Pop Icon Launches Her Bid with the Friendship Party

9/27/16

Sanrio® and Eggs 'n Things unite for Gudetama™ Promotion and Menu from September 30 - October 28, 2016

7/20/16

Sanrio to Celebrate at Comic-Con International: San Diego Debut

7/14/16

SANRIO AND TORRID LAUNCH FIRST-EVER PLUS SIZE HELLO KITTY COLLECTION

7/14/16

Sanrio to Launch New hello sanrio Brand at Comic-Con International: San Diego

7/7/16

Sanrio Announces Opening of Hello Kitty Cafe Pop-Up in Irvine, CA

6/22/16

Sanrio Launches Redesigned Website

6/22/16

Sanrio Announces the Winner of "Who's Your Fave" Campaign

6/16/16

Sanrio Announces New Licensing Agreements at Licensing Expo 2016

5/31/16

Plan Check Kitchen + Bar and Sanrio® Celebrate Pompompurin and Chococat 20th Anniversaries

4/11/16

Hello Kitty® says aloha to Waikiki SPAM JAM® Festival

3/31/16

SANRIO AND UNIVERSAL PARKS & RESORTS OPEN NEW HELLO KITTY® RETAIL STORE CONCEPT

3/16/16

SANRIO, Inc. Partners with Hyper Hippo on Digital Project

2/16/16

SANRIO, Inc. Announces Key Executive Appointments

12/22/15

SanrioTown.com Security Advisory: Corrected a vulnerability involving personal information of SanrioTown.com members

12/2/15

Hello Kitty simplehuman Sensor Mirror

11/18/15

Sanrio Announces Opening of Hello Kitty Cafe Pop-Up in Irvine, CA

11/12/15

Color this Cute Hello Kitty® by OPI

11/5/15

Assorted Nuts Entertainment Enters Mobile Gaming Business With Hello Kitty® World of Friends

11/3/15

Ju-Ju-Be Unveils Exclusive Collection with Sanrio® & Tokidoki

10/16/15

Sanrio® and Plan Check Kitchen + Bar Reunite for Gudetama™ Promotion and Menu from October 30 - November 29, 2015

9/2/15

Record-Breaking Exhibition Exploring the Phenomenon of Hello Kitty Coming to EMP on November 14, 2015

8/3/15

Sanrio's Refreshed Retail Concept Comes to New York

7/1/15

Sanrio Announces its Participation in Anime Expo and Its Return to Comic-Con International: San Diego

6/8/15

SANRIO PARTNERS WITH UNIVERSAL PARKS & RESORTS FOR NEW HELLO KITTY® RETAIL STORE CONCEPT

6/8/15

Sanrio Announces New Licensing Agreements

5/27/15

Hello Kitty® Kicks Off First-Ever LIVE Tour in North America This Week!

3/11/15

HELLO KITTY ORIGINAL GRAPHIC NOVELS COLLECTED INTO AN UPCOMING COLORFUL BOX SET FROM PERFECT SQUARE

2/25/15

JANM KEEPS HELLO KITTY ON VIEW FOR ADDITIONAL MONTH

2/5/15

BUDGE STUDIOS™ and SANRIO PARTNER FOR THE FIRST TIME EVER WITH THE EXCLUSIVE "HELLO KITTY NAIL SALON"

2/3/15

HELLO KITTY® PACKS HER SCHEDULE WITH FUN IN THE LATEST ORIGINAL GRAPHIC NOVEL RELEASE FROM PERFECT SQUARE

10/1/14

Sanrio Partners with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt

9/29/14

BUILD-A-BEAR WORKSHOP LAUNCHES HELLO KITTY 40TH ANNIVERSARY EDITION

9/24/14

Sanrio and Dylans Candy Bar Announce Sweet Collaboration Launching October 15

9/24/14

Hello Kitty Reading Day! Bookstore and library events to be held on October 25, 2014

9/4/14

Sanrio Announces Partnership with The Line Hotel for Hello Kitty's 40th Anniversary

7/29/14

Sanrio and Ju-Ju-Be Partner on Exclusive Hello Kitty Collection

7/29/14

Sanrio Partners with Japanese American National Museum for First Ever Hello Kitty Museum Exhibition in North America

7/9/14

Sanrio Returns to Comic-Con International: San Diego to Celebrate Hello Kitty's 40th Anniversary

6/3/14

Sanrio Announces Plans for Hello Kitty's 40th Anniversary Celebration

5/1/14

Sanrio and Chan Luu Partner on Exclusive Hello Kitty® Jewelry Collection

3/28/14

Sanrio Expands Relationship with MLB Properties for 2014 Season

3/28/14

VIZ MEDIA'S PERFECT SQUARE IMPRINT DELIVERS JOYOUS NEW HELLO KITTY® ADVENTURES WITH THE RELEASE OF HELLO KITTY: SURPRISE!

3/6/14

Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!

2/28/14

Start Your Engines (And Don't Forget a Red Bow)! Hello Kitty® Kruisers Is Going Mobile

2/13/14

Sanrio Launches New Products at Toy Fair 2014

1/7/14

HELLO KITTY® EMBARKS ON FOOD-THEMED ADVENTURES AS VIZ MEDIA'S PERFECT SQUARE IMPRINT OPENS 2014 WITH A NEW GRAPHIC NOVEL RELEASE

3/6/13

Statement from Sanrio 3/06/2013