Sugarfina and Sanrio Collaborate to bring Hello Kitty's Sweetness to Life

Sugarfina® and Sanrio® Collaborate to bring Hello Kitty's Sweetness to Life
The Two Brands Partner on an Adorable Candy Collection Inspired by Hello Kitty and Her Sanrio Friends

It doesn't get much sweeter than this: Sugarfina, the luxury candy boutique for grown-ups, and Sanrio, the global lifestyle brand best known for beloved pop icon Hello Kitty, have partnered to create Sanrio Loves Sugarfina - an adorable collection of Candy Bento Boxes® and Candy Cubes® inspired by Hello Kitty and her Sanrio friends.

At the heart of the collaboration is Hello Kitty, the beloved pop icon with a global multi- generational fanbase. Sugarfina has created two new candies that celebrate her iconic style: a delicious strawberry-flavored gummy in the shape of her signature bow and a supercute Hello Kitty gummy in the shape of her face and flavored like her favorite food, her mama's apple pie. Both candies are included in a limited-edition bow-shaped Candy Bento Box®.

The collection also features Sanrio character favorites including Keroppi, Gudetama, My Melody, Chococat and Badtz-Maru, with candies paired to their unique personalities, such as Mischievous Chocolate Pops – milk chocolate filled with popping candy – for the mischievous Badtz-Maru and Lazy Gummy Eggs for Gudetama, the lazy egg who can't be bothered to do much of anything.

Rounding out the collection is Sugarfina's first-ever Pop-Up Candy Bento Box®, a uniquely- designed magnetic box that opens to reveal an adorable pop-up diorama featuring the Sanrio characters. Open the pull-out drawer and fill the box with your favorite Sanrio character Candy Cubes®. The reusable box makes the perfect travel case or pencil box once the candies are gone.

"I grew up with the Sanrio characters as a little girl and love them even more today," said Sugarfina co-founder and Chief Creative Officer Rosie O'Neill. "There's something so irresistibly cute about Hello Kitty and her friends and this collaboration is a childhood dream come true."

"Our Sugarfina collaboration captures the essence of Sanrio's small gift, big smile philosophy," said Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. "Sugarfina is known for their delicious candies in a high-quality, giftable presentation. Pairing our supercute characters with their gourmet sweets and signature packaging details will bring smiles to fans of all ages."

To celebrate the sweetest collaboration of the year, Sugarfina and Neiman Marcus will host launch events across the country where fans can meet Hello Kitty and Sugarfina founder Rosie O'Neill, sample sweet treats and be the first to shop the new Sanrio Loves Sugarfina candy collection. The events will take place in Beverly Hills, San Francisco, Dallas, New York, Oakbrook, Honolulu and Vancouver. Visit www.sugarfina.com/hellokitty for event details.

The entire collection will be available in-store and online Monday, September 18th. The first 25 people in line at Sugarfina boutiques will receive a free Sanrio character cube of their choice.

Product Quick Facts:
- Hello Kitty Red Bow Candy Bento Box® - includes Hello Kitty Mama's Apple Pie Gummies and Hello Kitty Strawberry Bow Gummies ($20.00)
- Sanrio Collection 3pc Pop-up Candy Bento Box® - includes your choice of 3 Sanrio character Candy Cubes® ($30.00)
- Hello Kitty Mama's Apple Pie Gummies, Small Candy Cube® ($8.00)
- Hello Kitty Strawberry Bow Gummies, Small Candy Cube® ($8.00)
- Keroppi Donut Pond Jelly Beans, Small Candy Cube® ($8.00)
- Gudetama Lazy Gummy Eggs, Small Candy Cube® ($8.00)
- My Melody Sweet Chocolate Pearls, Small Candy Cube® ($8.00)
- Chococat Chocolate Sea Salt Caramels, Small Candy Cube® ($8.00)
- Badtz-Maru Mischievous Chocolate Pops, Small Candy Cube® ($8.00)

About Sugarfina
Sweethearts Rosie O'Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. They fell in love over the unique and delicious candies they tasted while traveling and were inspired to bring a new concept in gourmet candy to the United States. Named one of the world's most beautiful candy shops by Architectural Digest, Sugarfina opened November 2013 in Beverly Hills and now includes 24 boutiques and 15 Nordstrom shop-in-shops in North America in major cities such as Los Angeles, New York, San Francisco, Boston, Chicago and Vancouver. Before Sugarfina, Rosie and Josh had every kid's dream job - Rosie was Director of Marketing for Barbie, and Josh was the co-founder and President of Pandemic Studios, a major video game developer. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.

Media requests: Sugarfina
Erika Berg/Annie Worthington 855-784-2734
Sugarfina@alisonbrodpr.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Riley Garden (323)874-4073
dyann@orsipr.com/riley@orsipr.com

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